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About firmUp

The matchmaker of legal innovation

Are you a legal innovator looking for some exposure for your latest, greatest idea? 

Are you a legal professional with innovative initiatives of your own?

firmUp is for you. 

We are dedicated to providing a platform where legal practitioners can share their experiences and needs, while also featuring new legal tech startups and their offerings. 

A Message from the Founder


A little bit about me ...

Just like you (I assume), I have an unquenchable passion for the law.

I am a graduate of the Class of 2020 from York University with a Bachelor of Commerce, and my intention is to pursue legal studies.  

I was always intrigued by how the justice system has a tangible impact on everyday life and its ability to remain relevant in our fast-paced world.

Nonetheless, in this new era of innovation and creativity, I believe the law, in all its forms, can benefit immensely in order to remain a pillar of our society. This is precisely why I am featuring on firmUp, innovations and initiatives within the legal field, along with the brilliant minds behind them. 


I may not have the elegance of Molière or the wit of Shakespeare, but I hope each feature will appeal to you in a unique way. 


Welcome to firmUp!

My name is Isabela Bibulovic (bee-boo-lovich), 

and if it's your first time, or you just can't help coming back, it's a pleasure to have you!

© 2020 by firmUp